State of the Art Analysis - Agneev

Entertainment for all

"Keeping little ones safe and having fun aboard may have its challenges, but when it's done right, it sows the seeds for a lifetime love of boating." - Brian Mistrot

However, commute ferries are different. The huge crowd at the ticket station made us believe that the commuters are not SL card holders and they are mostly amongst our target group with people accompanying their kids. A participatory observation showed that its the start to a together-time.

The impatient kids at the long queue at the ferry terminal needs some excitement and a bit of relaxation for the people who are unable to get in the batch of their boat ride. The situation worsens inside the boat. As seen by the direct observation, almost all parents are concerned about the safety of the kids in the ferry. The toddlers seem to be excited about the disturbances of of the sea while the teenagers seem to be enjoying the water splashes on the deck. Overall the journey from Slussen to Djurgarden also has the possibilities to keep everyone engaged. The monocausal reason why many families miss out on the beauties of the outdoors is because of the huge crowd or the little ones. It was a recurring pattern that the the families with prams were eager to find a seat where they could cit through their ride holding onto the prams.

Long queues at the ferry terminal

The task analysis provided a list of improvements from the people like including toilets on-board and providing of maps of the destination of the tourists. The cultural probe suggested that we can incorporate music and selfie-taking cameras with the motive of sharing and caring amongst the people through their journey. The SL also asks for surveys to improve the best of the journey ride. However, they miss out on the foreigners who are more than excited to be a part of this journey.

The SL survey form (available only in Swedish)

The solution? Something catchy and being able to depict the beauty outside while still being inside. The possibility of Virtual reality is huge. Multiple companies are catching onto the public areas and its just not the kids but a fascination for all. Interactive commercials have always caught the attention, whether it be this Piano staircase by Volkswagen or the motivational need of the hour by Upworthy. A Fridge at a remote place by Red Bull with fascinating events are more than enough to not just catch an eye but to enjoy it for a really long time. Another example where any information board can be used to explore the two vacation spots can be seen like this where the passing of a person can switch the end venue. Imagine the possibilities when this Pepsi commercial is placed on the inside of the boat.

The sections between the windows can be converted to interactive boards ensuring that the view is not blocked and its a utilization of the space.

Information on walls which go unnoticed

Seeing the outside world while being indoors

Placing of Smart Windows inside the boats

These interactive boards can not just be used to display such interactive advertisements but also to chose and select a place on the outside to zoom in and out of the view. With the interests of the captain of the boat, the people tend to want maps. Thus, providing the possibility to view the Djurgarden or the Grona lund area map and be able to see one of the best photos by selecting the area could enable one to ensure that they don't miss out on the important ends of these places. The conceptualization of the one technology to many end users is a great step to bring the community together.