With the increasing of the data collecting efficiency and data analysing accuracy, the smart phone map software becomes one of the most essential phone tools during our daily life. More and more people prefer to plan their traveling based on the train or bus schedule information offered by their map software suggestions. Here I would like to mention the Baidu map as the example to analysis the current software developing situation. According to the Internet Data Analysis in the first quarter of 2016 in China, Baidu Map ranked as the most useful and powerful software in the map searching service region.
Obviously, the target group of the map software is people with travelling demand. Especially for travelling as tourists. The usability is that takes the location searching or path planning as the foundation, provide the as much as the service for the customers. For example, If we want to search a restaurant, Baidu Map will not only provide the location, but also show us the other customer’s comment and experience or other activities in the surrounding; If we like to visit a museum, we can directly pay for the tickets from this software in a few seconds without any extra cost; User do not need to switch between different aiming software for different purposes, only one app offers all the requirements for travelling.
In the market analysis procedure, Baidu map can achieve nearly every specific personas and scenarios, however it still need to improve in some parts, which is also consider as the problems of all map software. The service it provided depends large on the customers participance in the comment or description area, therefore less feedback will not provide reliable information and decrease user experience.
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