State-of-the-Art Analysis by Hui Pang

During interviews, we learn that for the specific target group we chose(families travelling with young kids), most of them did not exactly planned their travel, just went aboard to see what is there to offer on Djugarden. Therefore, it is meaningful to look into websites on activities in Djugarden. 

When searching in google for “djugarden”, the first website I came across that introduces activities rather than the island is http://www.visitdjurgarden.se/. I will do a quick walkthrough of the website.

Who Is It Intended For? 
From the "about" page, we can learn that it is a special tourist information service for Djurgarden and aims at tourists visiting Djugarden.

Also, as I have just mentioned, googling the name of the island leads to this website. Therefore, we can say it is intended for anyone with interest in Djugarden.

Overall Impression
The main page is simple with clear structure, and the menu bars are easy to navigate and informative. 

As a international student, I quickly noticed it is possible to select English as the reading language, by simply click the Union Jack flag at the top right of the webpage, and this layout also fits the user habit.

Usability
There is calendar of activities of this week, which could be a recommendation for families without specific destinations. 

There are traffic guides on how to get onto the island, which are good for tourists who come here for the first time or want to try new ways to get here.

In the website you can choose from several different categories of different entertainments, such as eating, sleeping and tourist attractions of different sorts. Information is organized and presented in a simple and direct way. Each tourist attraction has their own page, with pictures, opening hours, entry fees and websites. However, there is no separate traffic guide on how to get to individual places, which should be edited into the website. 

At the end of each page, their is the clickable interactive map. You can see the location of the attraction you just selected, marked with a square, and can also click the marker to see what's there to offer at the location of the maker.