The age of Individualization
Individualization, as per Merriam Webster means to make (something) different from other things, or, to change (something) so that it fits each person's needs. Due to the busy schedule and lack of family time, everyone needs a break. Skansen and Grona lund are one of the main attractions of Stockholm considering the young generation and the enthusiastic people. This could be a major reason for the huge crowd at the ferry on Saturday morning when all the families and the children are excited to spend their joyous time at Djurgarden with the amusement rides of Grona lund and the pleasing animals and birds at Skansen. While the monocausal reason is just a part of the actual story, there are many commuters who travel to work at Djurgarden or Skeppsholmen.
Considering the 'Fact-gathering' experience, even when the Google maps is the most suggested app [1], it fails to inform that the ferry is an option to go to Djurgarden as it tries to pick out the routes which have lower transfer time. However, the Stockhom Commute (SL) map picks out the ferry as one of the alternate routes during the same weekend time.
The ferry from Slussen to Stockholm Allmänna gränd is shortest route for the commuters from South of Stockholm. This is an information unaware to the people living in the North. The conceptualization of the travel between Tekniska to Slussen relied on the forced travel of the ferry. This was observed with personal experience that the walk from the Slussen station to the ferry station is atleast 10 minutes walk due to the construction work compared to the 4 minutes walk as per the Google map.
The huge crowd at the ticket station made us believe that the commuters are not SL card holders and they are mostly amongst our target group with people accompanying their kids. The weather played the major role as it was the last days of summer and people going outdoors to spend time with their families. The delay in the arrival and departure of the ferry was interrelated to the increase in the number of people in the queue. The weather and the day of the week were undoubtedly the dependent variables in our experiment. The SL card commuters were able to join the ferry queue without the ticket queue and the usability of the SL across all the public transports enables it to achieve its specified goals with effectiveness, efficiency and satisfaction in its context of use [2].
The interview provided the genuine details of a common ferry user carrying their children and being scared of the dangers of riding on the ledge of the boat. As per Emelia, she generally gets to interact with strangers. However, when we rode as part of a participatory observation, the people were within their families and there was no interaction with strangers from the ferry queue until the end of the boat ride. With the experience of moving around inside the busy boat, it could be observed that the families with prams were sitting indoors under the shade while it was mostly the teenagers and young adults on the outside. Even though the windows were available but not many were interested in the view outside. It was a recurring pattern that the the families with prams were eager to find a seat where they could cit through their ride holding onto the prams. Also, it was an indirect observation that the people were unaware of the safety measures to be considered inside the boat. There was no mention of the exits as the people were just expected to know the same.
While we look towards improving the ferry experience with technology, SL company was collecting surveys about the ferry experience. Due to the Swedish language, they refused to share the survey sheet but the copy contains many experiences which might help in our aim.
The task analysis provides a list of improvements from the people like including toilets on-board and providing of maps of the destination of the tourists. The cultural probe suggests that we can incorporate the technologies like music, some selfie options and more of sharing and caring to benefit the people continuing their journey. Every journey for the Stockholm residents and every once-a-lifetime user of the ferry should have a memorable experience.
[1] https://www.routesnorth.com/planning-your-trip/10-useful-apps-for-a-trip-to-sweden
[2] ISO 9241-11– Ergonomic requirement of office work with visual display terminals, part 11: Guidance on usability
Individualization, as per Merriam Webster means to make (something) different from other things, or, to change (something) so that it fits each person's needs. Due to the busy schedule and lack of family time, everyone needs a break. Skansen and Grona lund are one of the main attractions of Stockholm considering the young generation and the enthusiastic people. This could be a major reason for the huge crowd at the ferry on Saturday morning when all the families and the children are excited to spend their joyous time at Djurgarden with the amusement rides of Grona lund and the pleasing animals and birds at Skansen. While the monocausal reason is just a part of the actual story, there are many commuters who travel to work at Djurgarden or Skeppsholmen.
Considering the 'Fact-gathering' experience, even when the Google maps is the most suggested app [1], it fails to inform that the ferry is an option to go to Djurgarden as it tries to pick out the routes which have lower transfer time. However, the Stockhom Commute (SL) map picks out the ferry as one of the alternate routes during the same weekend time.
The ferry from Slussen to Stockholm Allmänna gränd is shortest route for the commuters from South of Stockholm. This is an information unaware to the people living in the North. The conceptualization of the travel between Tekniska to Slussen relied on the forced travel of the ferry. This was observed with personal experience that the walk from the Slussen station to the ferry station is atleast 10 minutes walk due to the construction work compared to the 4 minutes walk as per the Google map.
The huge crowd at the ticket station made us believe that the commuters are not SL card holders and they are mostly amongst our target group with people accompanying their kids. The weather played the major role as it was the last days of summer and people going outdoors to spend time with their families. The delay in the arrival and departure of the ferry was interrelated to the increase in the number of people in the queue. The weather and the day of the week were undoubtedly the dependent variables in our experiment. The SL card commuters were able to join the ferry queue without the ticket queue and the usability of the SL across all the public transports enables it to achieve its specified goals with effectiveness, efficiency and satisfaction in its context of use [2].
The interview provided the genuine details of a common ferry user carrying their children and being scared of the dangers of riding on the ledge of the boat. As per Emelia, she generally gets to interact with strangers. However, when we rode as part of a participatory observation, the people were within their families and there was no interaction with strangers from the ferry queue until the end of the boat ride. With the experience of moving around inside the busy boat, it could be observed that the families with prams were sitting indoors under the shade while it was mostly the teenagers and young adults on the outside. Even though the windows were available but not many were interested in the view outside. It was a recurring pattern that the the families with prams were eager to find a seat where they could cit through their ride holding onto the prams. Also, it was an indirect observation that the people were unaware of the safety measures to be considered inside the boat. There was no mention of the exits as the people were just expected to know the same.
While we look towards improving the ferry experience with technology, SL company was collecting surveys about the ferry experience. Due to the Swedish language, they refused to share the survey sheet but the copy contains many experiences which might help in our aim.
The task analysis provides a list of improvements from the people like including toilets on-board and providing of maps of the destination of the tourists. The cultural probe suggests that we can incorporate the technologies like music, some selfie options and more of sharing and caring to benefit the people continuing their journey. Every journey for the Stockholm residents and every once-a-lifetime user of the ferry should have a memorable experience.
[1] https://www.routesnorth.com/planning-your-trip/10-useful-apps-for-a-trip-to-sweden
[2] ISO 9241-11– Ergonomic requirement of office work with visual display terminals, part 11: Guidance on usability
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