Think aloud is a direct observation method of user testing that involves asking users to think out loud as they are performing a task. Users are asked to say whatever they are looking at, thinking, doing, and feeling at each moment. This method is especially helpful for determining users' expectations and identifying what aspects of a system are confusing. A qualitative data gathering, the think-aloud is a technique which focuses on understanding the designs actual usability in a real context of use. It encourages users to speak out their actions while using a product. This allows designers to identify what kind of thoughts go through a user's mind while navigating through the application. This also gives observers insight into the participant's cognitive processes (rather than only their final product), to make thought processes as explicit as possible during task performance.
For our first version:
We set up an interview weeks ago, looking for people to experience our prototype. That was the first version of our prototype. Though we have not totally accomplished all the function by then, it could still shows the basic ideas to the interviewee. We interviewed 5 people. During their interview time, we let our users to speak out what they think about our prototype instead of asking them in the end. We kept ourselves quiet so that we would not influence our user's ideas causing any bias. Most of them felt that they were sometimes confused about the next action. They would feel more comfortable under our instruction. So we changed this in our new version of the prototype. We added a tutorial page in our new version.
Here are what they respond:
Positive feedback:
“I quite like this idea, I think the child gonna like it”
“Oh, I would like to spend much time on it, it is a pretty cool souvenir!”
“I really appreciate the idea of post card, I like to have myself on it”
“Woo, I like this idea, the video is quite fancy for me to be a memory of stockholm ”
Criticism:
“Oh, what is the next step, not that sure what I should do”
“Well, I think the choices of the background should be more, so that children will like it more”
“You should send the video to our email”
“You should add some kind of tutorial thing into it”
“That is fancy, but I would like something like stickers to make it more special (towards the post card)”
Adjusting in the new version and think aloud
Tutorial page
For the criticism about tutorial, we added a tutorial page into out prototype
Think-aloud:
“I quite like this tutorial page, it is really clear about the whole process”
“Oh, it is neat and clear, like it”
“May be the tutorial page can be more fancy and more structured, but I quite like it”
“The tutorial page is a bit boring”
Scenery page
And according to the quote for multi-background, we added several different backgrounds for each site.
Think-aloud:
“Yeah, I quite like this, I like the feeling of having more choices.”
“Good, I like these backgrouds, I hope there can be more.”
“I like this page, the structure is pretty good.”
Sticker page
Think-aloud:
“Still that words, I like that when I can have choices, I think more stickers will be better.”
"I think the kids will definitely like to play with it"
"Oh, adorable, I like those. But I would expect more choices"
Overall Think Aloud:
Positive:
“I would like to spend time on this machine. Of course my kids will also like it, hope to see it in Sweden soon.”
“Can not wait to try a real one, hope the progress is good, I would even want to see this in other country. I think that is pretty fancy, and I quite like the video part.”
“I have seen something similar with this, but they do not have the post card printed like you guys, really like this”
Criticism:
“ I like this but this prototype is not that completed now, hope you can make it better”
“ I think it will be better if the post card is better designed, I would also recommend more choices of stickers.”
“ I so not like the QR code for getting the video, I hope it can be sent to my email. But I really like this idea.”
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