Persona 1:
Mariana
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Mariana with her 2 year old kid Juliana and husband
who works as a manager in a Swedish Restaurant
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Background: She works at Spanish Embassy, as a cultural manager. She can speak Spanish, Swedish and English. Her kid was born in Sweden. She lives in Farsta strand with her husband. She has been in Sweden for 8 years. She studied at Stockholm University and met her Swedish husband there.
Personality: Fun, social, and outgoing. She enjoys going out with her husband and kid. Having been stayed here for many years though, she still missed the warm weather and sunshine in Spain. She spends her weekend with her family visiting parks and going for fishing whenever possible. She is a physically active person who works out every morning in the neighborhood gym. She loves to cook and is well-known amongst her friends for cooking seafood paella.
Today: Today is Saturday. She is going to Skansen with her husband and kid by metro and ferry. She is used to going out with her baby in a stroller. It is unusually crowded compared to her daily travel. She usually has this kind of trip once a month, but this time is a little special, she is bringing her friend Susana from Spain and her husband as well.
Persona 2:
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| Zhen zheng with his wife and 10 year old child |
Zhen Zheng
Background : Zhen Zheng is a teacher who works in the Beijing Jiaotong University. He also graduates from here and his research focus is electronics. His wife Lei Li is a primary school teacher, their children named Hao Zheng is 10 years old and She is a very active and restless girl. All of them are on their summer vacation and they plan to travel around the Europe. Now they are staying in Sweden, neither of them speaks Swedish but Zhen Zheng and his wife know the basic of English. This couple have a profound interest in culture and history, and they expect to visit as many museums here as possible.
Personality: Zhen is a teacher who works a lot for the most of his life. He is a very outgoing and man who like to travel a lot in China. This is his first international trip with his 10 years old daughter. He believes that it is good for the child to explore the world at an early age. He fancy taking elfies for the whole family to share through social networks.
Today: They planned their travel to Djugarden island according to the free map and brochure.
The daughter wanted to go to Gron Lund, while parents wanted to visit parks and museums. It is essential they squeeze as many activities as possible to make everyone satisfied.
Pain Points
As described by the team members...
Suping shi:
People are sometimes not sure about the destination of this route.
They need always be aware of the broadcasting. The broadcasting is only in swedish. Tourists sometimes get confused.
Mengdi Huang:
There is no stroller belts on ferries
The windows are small so the lighting inside is bad
Hui Pang:
posters only about ferries, not about current activities in Djugarden
Timetables of commuting trams, trains, buses, tubes
Agneev:
People look for toilets in the ferry
Children look for activities while waiting inside and while in the waiting queue
Excess crowd during weekends
Jinchen:
Maybe a Vending machine for selling drinks and snacks.
Wifi is not necessary, but it is better to have.
Pavithren:
Swedes are generally and shy therefore they do not engage in a conversation with strangers.
People are generally happy with everything they are provided. I am not sure if they are just being shy.
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