Summary of Seminar 1

During the first seminar we agreed on our chosen route, target group and themes for interviews. We also brainstormed possible requirements of target group as a guideline for field studies.
Below are the summary of our discussion. 

Chosen Route

Our design task is to improve travelling experience of ferry passengers from Slussen to Allmänna Gränd. 
We will conduct the field studies during the trip. 

Target Group

We will focus of families travelling with at least one young kid, and we have set our characterization as follows. 

By “family” we mean at least one parent or adult relative who serves as a guardian; 

By “young child” we mean any child whose age is below the adolescence age group, which is less than or equal to 12. We will approach families with children seemingly at this age group and ask their guardians to confirm this. 

Brainstorming of User Context

Our target group has 2 mostly likely needs: care for children and plans for leisure(as most families taking this route do). Therefore, we had a brainstorm session to propose possible context of use.

Before boarding:
schedule planning(free maps, traveller apps, etc)
tickets
parking for car drivers
rest place and pastime when queueing


During trip:
better ways to enjoy views
safety for children(guard fence, belt for strollers, etc.)
toilets, vending machines
interactions with other passengers
social media to share travelling experience

On arrival:
when to get off board
destinations and activities

Method

We will use semi-structured interviews and direct observation to conduct our field studies. 

We will approach possible interviewees during the ferry trip. 

Due to the schedule, we will divide into two subgroups of three and choose different day of the week(both weekdays and weekends). 

We will introduce ourselves to be master students of KTH, and that we are working on a school project to improve traveller experience of the ferry trip. We will ask for their assistance to help us with the interviews, and their informed consent to use audio recording as our means of data recording. 

Themes & Questions

Who are you?

Where do you live? (local residents or national/international travellers?)

What do you do? 

How old are your children?

Facts on Travelling

On what sort of ticket do you travel? (SL monthly? single tickets? 72-hour city pass?)

How did you plan your travel? (check route and timetables)

How did you get to Slussen? What is your destination in Djugarden? 

Have you been there before? How often? 

Do you share experience on ferry through social network? 

Feelings

Why ferry? What do you consider to be the decisive factor? 

What do you enjoy about a ferry trip? 

What do you dislike about a ferry trip? 

Anything you can think of that poses as a threat to kids? 

Are the staff helpful? 

What do you do when waiting for/riding on a ferry? 

What is convenient/inconvenient about the ferry? 

Any improvements you suggest? 

Administration

We use Facebook group and face-to-face meeting to discuss our topics and Google drive to store and share data and materials.